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Strategize to Thrive: Business Planning Essentials (An ABA Workshop)

  • September 25, 2024
  • 12:30 PM - 4:00 PM
  • Gwinnett Tech Alpharetta Campus, 2875 Old Milton Pkwy., Alpharetta, 30009

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Strategize to Thrive: Business Planning Essentials
Wednesday, September 25, 2024
12:30 - 4:00 PM

Gwinnett Tech Alpharetta, 2875 Old Milton Parkway, Alpharetta

Are you ready to take your business to new heights? Whether you’re a seasoned business owner or just starting out, the “Strategize to Thrive: Business Planning Essentials” workshop is designed to equip you with the essential tools and strategies for success.

In this half-day program, we’ll dive deep into the critical components of effective business planning. Here’s what’s on the agenda:

  1. Refining Your Vision, Mission, and Goals: Discover how to articulate a clear vision for your business, define your mission, and set actionable goals that drive growth.
  2. Strategic Planning Demystified: Uncover the secrets behind successful strategic planning. Learn how to align your business objectives with market trends, customer needs, and competitive forces.
  3. SWOT Analysis Made Practical: We’ll break down the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework and show you how to apply it to your business. Identify areas for improvement and capitalize on your strengths. Understand your competitive landscape and position your business strategically. Whether you’re a small startup or an established company, we’ll explore effective positioning strategies.

By the end of this workshop, you’ll walk away with actionable insights, practical tools, and a roadmap to create a robust business plan that drives results. Let’s thrive together! 

Your Moderator

Joseph Laurin, Founder
TruGrowth Management

Joe is a seasoned business consultant with over 25 years of experience in helping organizations achieve sustainable growth through strategic planning and effective execution. With a strong background in business development, financial analysis, and operations management, Joe has successfully guided numerous companies in various industries to develop comprehensive business plans that align with their long-term goals.

Throughout his career, Joe has worked with startups, SMEs, and large corporations, offering tailored solutions that address unique challenges and opportunities. He is known for his ability to simplify complex processes, facilitate productive discussions, and drive teams toward actionable outcomes.

In addition to his consulting work, Joe is a sought-after speaker and trainer, having led numerous workshops on business planning, strategy formulation, and organizational growth. His approach is hands-on and collaborative, ensuring that participants leave with practical tools and clear strategies to implement in their own businesses.

Joe holds a Bachelor of Art in Economics from Augustana College and is continuously updating his skills to stay at the forefront of industry trends. He is passionate about empowering businesses to thrive in today’s competitive market and is dedicated to helping clients turn their visions into reality.

Light Lunch will be provided.

A special Thank You to Gwinnett Tech for the complimentary use of their classroom.


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