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Standing Strong: ABA Still Connecting with Members and the Community

May 28, 2020 8:56 AM | Anonymous

The spring of 2020 has brought its share of challenges to the Alpharetta business community but there are plenty of bright spots. We’ve seen our community honor those who graduated virtually or who had to celebrate milestones away from family and friends. We’ve seen great examples of gratitude to thank front-line workers keeping us safe, healthy, and stocked. Humans always find a way to connect.

The ABA has also adapted to keep our members connected. We’ve held numerous virtual networking, social, and learning events. And, even found a way to host the Farmers Market although in a smaller and physically distant manner. We remain committed to helping you connect with each other and the larger Alpharetta business community. Here are a few tips for ABA members to stay engaged and connected.

1.       Share your talents. Getting involved with the ABA helps you build your personal brand, gain opportunities to tell your company’s story, and expand your network. Volunteer for one of the ABA’s community events or share your knowledge by speaking at a meeting. Becky Berry, a Career and Life Coach in Alpharetta, was a featured speaker during an April virtual luncheon. Andy Jordan, EVP/Chief Credit Officer at Providence Bank, provided vital information about the CARES Act during the April virtual breakfast meeting. Both shared their knowledge and expertise – and helped members with valuable ideas and guidance.

2.       Sponsor a meeting. This is a great way to share what your business offers and get your products in front of potential customers. The Savory Gourmet in downtown Alpharetta creatively adapted its approach to fit the online meeting format. The market sponsored the April Afterhours event and offered sample trays of goodies for pick up in advance. Beth Johnson, partner of the store, said: “During the live call, I was able to talk about the meats, cheeses and chef prepared items that we offer and show off our space.  It was a nice way to stay connected to the ABA while social distancing.” Attendees who joined the virtual meeting enjoyed the food in the comfort of their home offices and learned first-hand about the market’s offerings - a win for everyone!

3.       Update online business profiles. Since most people are spending more time online, make sure you review your online profiles. Does your website include customer testimonials? Can potential customers easily contact you from the site? Do you have a LinkedIn profile for both you and your business? Do you have up-to-date recommendations? Have you offered any to others recently? Review and refresh your profiles to ensure you tell the story you want new contacts and potential customers to see.

Tell us how you are using the ABA to stay connected with your professional contacts and meet new ones. Share your story for the chance to be featured in upcoming ABA blogs and social posts by emailing Diane Lasorda 

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